One Direction arriving at the MTV awards: the band made history in March by becoming the first UK group to debut at the top of the Billboard 200 chart with a first album. Photograph: PA
British boy band One Direction were the big winners at the MTV video music awards, edging out Rihanna and taking home three prizes to crown their arrival on the US pop scene six months ago.
The five former X Factor contestants beat Justin Bieber and Rihanna for best pop video, and fellow all-boy British outfit The Wanted as best new artists.
They also won the most-shareworthy video award – which was voted on by fans – for their debut hit single, What Makes You Beautiful, and later performed their latest release, One Thing.
“To win one Moonman is amazing, to win two is incredible,” said band member Harry Styles, as the group collected the distinctive silver VMA trophy for best new artists.
One Direction made history in March by becoming the first UK group to debut at the top of the Billboard 200 chart with a first album.
British/Irish boy band One Direction backstage during the 2012 MTV Video Music Awards in Los Angeles Photo: REUTERS/Danny Moloshok
The five baby-faced guys, contestants on the British version of TV singing contest “The X Factor,” beat Justin Bieber and Rihanna for best pop music video, and fellow all-boy British outfit The Wanted as best new artists.
They also won the most-shareworthy video award – which was voted on by fans – for their debut hit single “What Makes You Beautiful” and later performed their latest release “One Thing” to hordes of screaming girls at the two-hour Los Angeles ceremony.
(L-R) Singers Liam Payne, Niall Horan, Harry Styles, Louis Tomlinson and Zayn Malik of One Direction perform onstage during the 2012 MTV Video Music Awards (Getty Images)
“To win one Moonman is amazing, to win two is incredible,” said Harry Styles, as the band collected the silver VMA trophy for best new artists.
“Thank you so much! We have grown up watching this show and to collect one of these straight away is incredible,” said a jubilant Niall Horan.
One Direction’s Niall Horan (L) accepts the award for best pop video for the band’s song “What Makes You Beautiful” (Reuters)
One Direction, which is managed by British TV entrepreneur Simon Cowell, made history in March when it became the first UK group to see its first album, “Up All Night,” debut at the top of the Billboard 200 chart.
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